Before you stress over aesthetic filters or the perfect caption font, pause and ask: how do you naturally create? That’s where your Creator Archetype comes in. It’s the content style that feels most you and building from there is how your voice starts to feel effortless, not forced.
Start with your Creator Archetype
Your Archetype is your starting point. Are you the Visionary who thrives on bold ideas and trendsetting? The Relatable Creator who builds trust through everyday realness? Maybe you’re the Entertainer, who brings energy and makes people stop mid-scroll.
Once you know how you naturally show up, everything else – your tone, your style, your rhythm – starts falling into place.
Inside the Content Club App, you’ll find a quiz to identify your Creator Archetype and instantly start building a content plan that works with your energy, not against it.
Think about what comes naturally
How do you talk to your best friend? That tone – that unfiltered, honest, expressive way of speaking – is where your authentic voice lives. Don’t overthink it. You’re not writing a brand ad. You’re talking to your people.
Try this: record yourself talking about a topic you love. No script. Watch it back. That’s your baseline.
Define your Core Themes
What do you always find yourself coming back to? Clean beauty? Self-worth? Sharing your creator chaos? These themes are your brand’s emotional anchor. Your aesthetic might change – but these truths keep your voice grounded.
In the Content Club App, we map your core themes directly into your content strategy so your feed never feels random or performative.
Write the way you speak
Captions, scripts, voiceovers – if it sounds like a press release, it’s probably not you. Write the way you speak. That small shift creates a connection your audience feels. And that connection? That’s what builds a community.
Try this: write a caption as if you’re texting it to someone who gets you.
Know what you’re not
Your voice isn’t just what you do – it’s what you don’t do. Not every trend is your trend. If it doesn’t feel aligned, skip it. The algorithm won’t love you less for being real.
If you’re cringing while filming – it’s a no.
Practice = Clarity
Your voice doesn’t get clearer by thinking about it. It gets clearer by using it. Post more. Explore formats. See what clicks. This isn’t about nailing it – it’s about noticing what feels good and doing more of that.
And you don’t have to do it alone.
With the CLIC Content Back Office, we build your entire structure – from planning to editing – around your Archetype, your themes and your goals.
No more guessing. No more content burnout. Just a strategy that’s designed for the creator you actually are.
Find your voice. Own it. And let us help you build from there.
